The Best Marketing Email Platforms to Help You Send Better Emails
How many times do you check your email on a daily basis? Chances are, it’s multiple times, whether it’s in the morning to start your day, after lunch at work, or in the evening when you’re winding down.
They’re Mobile-Optimized
Email platforms have come a long way, and these days it's not enough just to send an email anymore. The first thing you'll want to look for is if the email service offers a mobile-optimized view. If they don't offer one, then that might be a sign that they're behind the times.
If they do offer one, be sure to test it out on your own device before using their services so you know how well it works.
They Allow Easy Personalization
Email marketing has been around for years, and there are many email platforms you can use. The most popular ones include Aweber, Mailchimp, Constant Contact, Active Campaign and Get Response. These platforms allow for easy personalization of your messages with a little bit of planning.
They provide automated lead capture so that every email delivers value in a unique way. With these marketing tools in your arsenal, you can create great emails from scratch without being afraid that the content is too generic or outdated.
They have Engaging Templates
Designing a promotional email can be time-consuming, so having a template on hand is a big time-saver. However, with so many templates available it can be hard to know which ones are the best. Luckily, we’ve done all the work for you and compiled this list of our favorite free email templates!
Full Integration of all your sources
In conclusion, marketing emails can be very helpful in that they offer both a way for potential customers to find out about your company and a way for you to communicate with those who have already shown interest in your business.
When deciding on what marketing email platform will work best for you, the key things you should look at are how easy it is to use and how professional it looks.
MailChimp, A Great All-in-One Solution
The downside? If you want more advanced features like automations or integrations with other apps like Salesforce or Zapier, it will cost money to upgrade.
Sendy Has Built in Segmentation, And the Tools are Easier to Use
Marketing emails have been proven to be successful in both building brand awareness and generating revenue, but there are a lot of obstacles in the way of achieving this, such as landing page conversion rates.
However, some email marketing platforms like Sendy offer specific tools for segmentation and outreach that help people overcome these obstacles and take their email marketing campaigns to the next level.